How can we get Google to crawl our site faster? is a question that often comes up for sites that are looking for “hot topics.” This could be because you are optimizing a news site or because you have a large site and want to see changes faster. You can make your crawl speed faster by doing a few things. In this post, we’ll talk about them.
There are a few reasons why Google might take a long time to spider your site. The first may seem obvious: if Google doesn’t find many (good) links to your site, it probably doesn’t think it’s very important. The other reasons are advanced: Google has too much content to crawl on your site, your blog is too slow, or it keeps getting errors.
Your site doesn’t carry enough weight.
If your site doesn’t have enough good links to it, Google won’t be able to crawl it as quickly. You can imagine that it wouldn’t want to spend a lot of time on a site it doesn’t think is important. This is what will happen when your site is brand new. So, if you want more crawlers to visit your site, you should start building links. We’ll learn more about this in future posts.
Technical reasons why crawling is so slow.
Google crawls your site slowly for three technical reasons: your site is too slow, there are too many mistakes, or you have too many URLs.
1. Your server is moving slowly.
Most of the time, when Google crawls a site slowly, it’s because the site itself is slow. If your website is slow to respond to requests or loads a lot of large resources, Google might lower their crawl frequency and depth (or limit your crawl budget) to try to keep things from breaking.
If that’s the case, you probably have bigger problems with the speed of your site. You should learn how to measure your site’s speed and how to make things go faster.
2. Your site has too many mistakes.
If your site for Google has a lot of mistakes, Google will crawl it more slowly. Fixing those mistakes will speed up the crawling process. Just 301 redirect those pages that are giving you trouble to the right URLs on your site. If you don’t know where to look for these mistakes, go to Google Search Console. You can also look at your site’s access logs, preferably with a program like Screaming Frog’s Log file analyzer. It’s important to keep an eye on your site’s errors and fix them so that it doesn’t take a long time to crawl.
If your website goes down too often, Google will also move very slowly. If this is because of your hosting, you should find a new one. Use a tool like Pingdom to check how often your site is up and running.
3. Too many URLs
If your site has too many URLs, Google may crawl it a lot, but that will never be enough. This can happen if, for example, your site has faceted search navigation or another system that makes too many URLs. Crawling your own site regularly is the best way to find out if this is true for you. You can do this by hand using Screaming Frog’s SEO spider, or you can use a tool like Ryte.
How to make Google crawl faster?
Here are a few easy ways to make Google crawl faster on your site:
- Use the above ways to find and fix all the mistakes.
- Be sure your site loads quickly.
- Add an XML sitemap to your site and tell search engines about it.
- If none of that helps your crawl speed, start building links.
- If you want to be indexed faster for news sites, you should also look for news xml sitemap. It can help you make sure you meet all the technical requirements if you are in Google News or want to be.