What Do We Mean When We Talk About Long-Tail Keywords?
Long-tail keywords are longer and more specialized keyword phrases. When a visitor is close to a point of purchase or using voice search, they are more likely to use it.
Most long-tail keywords have lower search traffic than short-tail or “head” keywords.
They may seem counter-intuitive at first, but they may be really useful if you know how to make good use of them. Long-tail keywords earn money is a true story.
How Do Long-Tail Keywords Work?
Here’s an example:
If you offer vintage furniture, your pages are unlikely to show up at the top of an organic search for “furniture” since there is too much competition (this is especially true if you are a smaller firm or a startup).
However, if you specialize in, say, contemporary art-deco furniture, then phrases like “contemporary Art Deco-influenced semi-circle lounge” will consistently bring you customers who are seeking just that product.
Managing long-tail keywords is just a question of improving communication between your company and the people who are already looking for what you have to offer.
Another example: if you google “sofa” (a very broad keyword commonly referred to as a “head term”), what are the chances you’ll wind up clicking through to a sale?
However, if you Google “elm wood veneer daybed,” you’ll find exactly what you’re looking for and are most likely willing to pay for it right away.
Obviously, you’ll get less traffic from a long-tail term than you would from a more common one, but the traffic you do get will be better: more focused, more devoted, and more interested in your services.
According to the 80/20 principle, long-tail keywors earn money.
The form of a distribution graph is visually represented by the phrase “long tail.” If we were to make a chart of how often different terms and phrases were searched for across the entire Internet, a select few (Twitter, travel, Justin Bieber) would dominate the chart.
The cool thing is that those keyword search terms, the “head” of the dragon, actually only account for a relatively small percentage of total searches, at between 10 and 15 percent.
Long-tail keywords account for about 70% of all page views, with medium-length keywords accounting for another 15%–20%.
This is a Chinese dragon, and its tail seems to continue on forever, long long tail you see.
Using Long-Tail Keywords to Reach Targeted Users
For shorter terms, there may be a lot of competition for rankings, but traffic may be spread out, which means the return on investment will be low.
While using long-tail keywords effectively may bring in less traffic in terms of raw numbers, the return on investment will be considerably higher because you will be attracting the target demographic and they will be lot closer to the purchase decision.
Businesses who care about their content’s visibility in organic Google search results will find long-tail keywords useful, but advertisers who use paid search marketing may find them even more so.
Because there is less competition for long-tail keywords, the cost per click will be reduced when you place a bid on those terms.
AdWords ads that focus on longer, more precise long-tail keywords can achieve better search engine ranks for targeted queries without increasing per-click spending.
The challenge is identifying a sustainable pool of relevant long-tail keywords for your specific specialty.
Surprisingly, the vast majority of keyword suggestion programs overlook this fruitful area, instead concentrating on the dragon’s tail rather than its head.
Concentrating on long-tail keywords may result in a good profit. Why not give it a shot right now?
Some tools for finding long-tail keywords that earns money.
In my opinion, Google AdWords, KWFinder, UberSuggest and Ahref are great choices even some of them has high subscription fee. Give it a try, you won’t regret.